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Greeting Card Design - Birthday Card for Sisters Gets a Makeover
Greeting Card Design - Birthday Card for Sisters Gets a Makeover

September 14, 2016

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Greeting Card Business - Create a Master Supplies List
Greeting Card Business - Create a Master Supplies List

September 12, 2016

The holidays are coming and it's time for me to check my supply inventory so I'm not caught with orders that I can't immediately fulfill due to lack of the cardboard mailers or the protective poly sleeves I use. 

Checking my own inventory gave me an idea to put this in a blog post in case the information will help someone else who is starting a greeting card business - or who has been at it for years but who might benefit from a stock list of supplies.

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Greeting Card Business - Meet Me at the National Stationery Show - NSS - 2017
Greeting Card Business - Meet Me at the National Stationery Show - NSS - 2017

September 06, 2016

I've heard back from the the National Stationery Show coordinators and have my booth. Yay! Originally, I was given an 8 x 10 booth in the middle of the row of 8 x 10 booths but, when I was speaking with Joe Blank my show Sales Rep, he realized that I had requested a corner booth. Thank goodness that he did because I just assumed there weren't any available and would have been stuck in a long row of small booths.

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Greeting Card Business - What is Your Brand?
Greeting Card Business - What is Your Brand?

September 02, 2016

I've been thinking a lot about branding lately. Specifically whether I am doing a good job of creating, solidifying and promoting my brand.

I am not a marketing expert, don't know the tricks of the trade, how to excel at social marketing, how to choose and use internet data providers, or even, really, how to create, build and maintain a brand. Still, in order to succeed, I know it is something I have to figure out and, within my ability, become good at - until, at least, I can expand my employee pool beyond one and hire someone who really understands this stuff.

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