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Greeting Card Business - How I Defined My Brands
Greeting Card Business - How I Defined My Brands

November 29, 2016

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Greeting Card Business - Resources for Paper & Gift Companies
Greeting Card Business - Resources for Paper & Gift Companies

October 13, 2016

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Greeting Card Design - Should Your Cards be Landscape or Portrait?
Greeting Card Design - Should Your Cards be Landscape or Portrait?

October 04, 2016

Crud. I made a mistake. A big one.

One of my greeting card collections is "Word - Words with Meaning." It is a line that explores alternate definitions of words than those found in dictionaries.

When I originally created the line - and released it for sale - it included eight cards. A complete line should have 30 - 40 cards, so my first eight were just testing the waters. Still, they had a definite design and I had another 20 or so already following that design but not yet released.

I really like the design. It is something I am proud of and something that has received great reviews and decent sales for a new collection. Unfortunately, the design just does not fit in with my future plans.

Why?

Because I designed the collection to fit with my own aesthetics and forgot about those of the customers I am planning to approach - brick-and-mortar shop owners.

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Greeting Card Design - Birthday Card for Sisters Gets a Makeover
Greeting Card Design - Birthday Card for Sisters Gets a Makeover

September 14, 2016

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