The holidays are coming and it's time for me to check my supply inventory so I'm not caught with orders that I can't immediately fulfill due to lack of the cardboard mailers or the protective poly sleeves I use.
Checking my own inventory gave me an idea to put this in a blog post in case the information will help someone else who is starting a greeting card business - or who has been at it for years but who might benefit from a stock list of supplies.
I've been thinking a lot about branding lately. Specifically whether I am doing a good job of creating, solidifying and promoting my brand.
I am not a marketing expert, don't know the tricks of the trade, how to excel at social marketing, how to choose and use internet data providers, or even, really, how to create, build and maintain a brand. Still, in order to succeed, I know it is something I have to figure out and, within my ability, become good at - until, at least, I can expand my employee pool beyond one and hire someone who really understands this stuff.