Crud. I made a mistake. A big one.
One of my greeting card collections is "Word - Words with Meaning." It is a line that explores alternate definitions of words than those found in dictionaries.
When I originally created the line - and released it for sale - it included eight cards. A complete line should have 30 - 40 cards, so my first eight were just testing the waters. Still, they had a definite design and I had another 20 or so already following that design but not yet released.
I really like the design. It is something I am proud of and something that has received great reviews and decent sales for a new collection. Unfortunately, the design just does not fit in with my future plans.
Because I designed the collection to fit with my own aesthetics and forgot about those of the customers I am planning to approach - brick-and-mortar shop owners.