Greeting Card Business - Are You Attending the National Stationery Show 2017

August 26, 2016

Greeting Card Business - Are You Attending the National Stationery Show 2017

Are you attending the 2017 National Stationery Show? Last week I registered for the show and am waiting for news if which booth will be mine. These are exciting times.

If you have never been to the show - whether as an exhibitor or attendee - you may wonder what the fuss is all about. Put simply, it is the premiere stationery and gift show of the year. Wares are showcased and orders are placed. Contacts are made and educational seminars are offered.

I know that the show is still 8 months away, but there is a lot to be done, especially as preparation has to be done around all my day-to-day running a business work. I'll have to figure out the booth design and set up, will have to prepare show supplies, including samples and giveaways, put my catalog together, design and prepare hand-outs, create and prepare order forms, and the prep list goes on. 

At first glance, the show is not inexpensive. The booth space itself will be upwards of $3,000. In addition to that, I'll have to plan for shipment and delivery of all my stuff, including the booth itself, to the show floor.  Then there are other expenses to consider, such as carpeting for the floor, electricity to power the display lights and my computer(s), a table or desk, and chairs.

One of the more important things to consider is what I will do to stand out from the very talented crowd. For instance, will I offer swag bags, maybe tote bags from my line, filled with samples? Will I advertise in the show program? Will I pay for show sponsors to send a postcard ahead of time to all the attendees inviting them to visit my booth?

Maybe, like in the image above, I'll have a signing table and give away signed copies of some of my art prints and/or books. Everything I give away, of course, has to be budgeted and prepared ahead of time. If I'm not careful, the entire event can cost $8,000 and more.

It's a lot to consider, and a lot to plan and prepare for. Which is why 8 months is really not an outrageous amount of time to prepare for something. In any case, I'll be updating here, so check back often. 

Are you going? Let's plan to meet up.

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